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Operations Management Homework Help for Marketing
Topic:: operations management
Document Type:: Essay writing (any type)
Subject:: Management
Deadline :*: As per requirement
Number of Words:: 1500
Citation/Referencing Style:: Harvard
Order Description:: Question: You are an Operations Manager and you are facing a severe problem of profitability in your operations. You are asked by top management to deep dive in your process and analyse your system to identify what can be arranged and to align with the new mission/vision of the overall mother company.
Discuss the changes that you deem necessary to perform the requested re-design.
Answer to work on:
The operation is going to be a fast-food restaurant:
The following five steps represent a model for a formal strategic planning process:
1. Select organisational statements and strategic goals.
a. Vision: A Fast food Service Restaurant to offer better service & obtain superior quality. To be a leader in the market
b. Mission: The mission statement is to be our customers’ favourite place and way to eat.”
2. Analyse the organisations’ external competitive environment to identify opportunities and threats. (PESTLE + SWOT )
3. Analyse the organizations’ internal operating environment to identify the organizations’ strengths and weaknesses. (Linked to question 2)
4. Select strategies that build on the organizations’ strengths and correct their weaknesses in order to take advantage of external opportunities and counter external threats.
5. Implement the strategies.
plan of this course
part – 1
What is an Operations Strategy?
What is the Strategic Planning Process?
part – 2
Class Task: Follow the 5 steps of Strategic Planning, explain how to work on improving the
overall operational situation.
operations strategy
An operations strategy defines how an organisation will execute its chosen business strategies
Developing an operations strategy:
- Involves translating competitive priorities into operational capabilities. Identify where we are strong to gain a competitive advantage (slide 5)
- Making a variety of choices
- Trade-offs for design and operating decisions
- Operating decisions must be aligned with achieving the desired competitive
priority
Example:
Car insurance has developed a competitive advantage around superior customer
service. On-the-spot claims to process at accident sites.
Operations strategy (Example 1 )
Restaurant food strategy STEP 1
What kind of operations strategy might a company of food preparation seek to achieve? We must seek to acquire a competitive advantage.
- A quick and accurate service
- A focused menu
- Daily food excellence
- Clean organised preparatory spaces
- Exception value
Restaurant food strategy STEP 2 how to reach the strategy?
What kind of operations strategy might a company of food preparation seek to achieve? How?
- Staff are organised into process teams along the following paths: order-taking, processing, packaging and order-completion. we look at the process to have a better way how to do things. If there are wrongdoings, we re-design to gain competitive advantage.
- The process layout is designed so that raw materials enter through the delivery door and are worked forward through the store with one process service the next. Focusing on service output will help us to deliver the utmost ex LCs
- Specific performance criteria KPIs to evaluate and select employees who demonstrate aptitude, talent and characteristics to meet performance standards. In government departments is difficult to select employees and remove/employ people.
- Ability to respond to volume cycles and unplanned reassignments.
Restaurant food strategy STEP 3 how to achieve the strategy?
What kind of operations strategy might a company of food preparation seek to achieve? How?
- Understand customer likes and dislikes
- Ask questions like, ‘what capabilities do we need to offer new menu options?
- Do our suppliers have the capacity to support this new offering?
Restaurant food strategy STEP 4
What kind of operations strategy might a company of food preparation seek to achieve? How?
- Successful day to day operations We also have to have a strategy for day-2-day operations
- Install a quality control process that includes, standardised method for production, using the method, studying the results, taking control Quality assurance (we measure the inputs and from them, one sees how the process is doing(ie how customers are acting. If there are mistakes, one intervenes to correct the process)) is more modern than quality control (a simple system that one lest work being done and check at end if it is done correctly)
- Training each employee on precise work procedures training is an important strategy because it is critical to focus
Restaurant food strategy STEP 5
What kind of operations strategy might a company of food preparation seek to achieve? How?
- Eliminate all possible causes of accidents (risk strategy) both in service & manufacturing. It is expensive to do.
- Finding any cause of actual incidents (did it happen? How?) In manufacturing is called ‘near miss’. In this case, one should Adopt the same strategy as if an accident has happened. With risk assessments, one tries to avoid
- In-house health inspection
- Sanitation ordinance
Restaurant food strategy STEP 6
What kind of operations strategy might a company of food preparation seek to achieve? How?
- Methods for listening and learning from customers
- Study industry standards and best practice
- Easy to read menus
- Direct fact-to-face access to order taker and cashier/order deliverer
- Fresh food (discarded after a limited time period)
- 20-second delivery target
- Website for contacting corporate office or stores
Operations design choices
Are the decisions management must make as to what type of process structure is best suited to produce goods or create services.
Addresses six key areas:
- Processes we should know our processes and act on those that give us competitive advantage
- Value chain Integration and outsourcing we have to see what gives us value and focus on it and outsource those things that do not give us value (ex. cleaners in a company are outsourced) To have efficient outsourcing, the company must design a detailed scope of works in order to obtain an efficient service. One should try to outsource and opt from a fixed cost to a variable cost so that expenses are paid on the service delivered.. Ex having variable cost during COVID, expenses on variable costs were reduced drastically especially if people worked from home.
- Technology – IT & training to be used
- Capacity and facilities – the place
- Inventory and service capacity – logistics to give the service
- Trade-offs
Infrastructure:
Focuses on the no process features and capabilities of the organisation and includes the workforce, operating plans and control systems, quality control, organisational structure, compensation systems, learning and innovation systems and support services.
what’s the strategy?
Why do some organizations succeed while others fail?
- highly attributed to the strategies that an organisations managers’ pursue;
- these strategies usually have a major impact on the organizations’ performance relative to its competitors/rivals
Definition of ‘Strategy’:
A strategy is a set of actions/methods/ways that managers take to increase the organizations performance. If an organization achieves superior performance relative to rivals; it is said that this organization has a competitive advantage.
The strategic plans generated by the planning process generally look out over a period of one to five years, with the plan being reviewed and updated every year.
The results of the annual strategic planning review are used as input into the budgetary process for the coming year (i.e.) the strategic plan is used to shape resource allocation within the organization.
What is the strategic planning process?
The following five steps represent a model for a formal strategic planning process:
- Select organisational statements and strategic
- Analyse the organisations’ external competitive environment to identify opportunities and threats.
- Analyse the organizations’ internal operating environment to identify the organizations’ strengths and weaknesses.
- Select strategies that build on the organizations’ strengths and correct their weaknesses in order to take advantage of external opportunities and counter external threats.
- Implement the strategies.
The strategic planning process :
- Select the Organizational Statements and Strategic Goals
- Craft the organizational statements; which provide the framework or context within which strategies are formulated.
These statements include the following:
- The mission: says why the organization exists and what the organization
- The vision: directs the organizations desired future
- The key values to which the organization is committed: tell the employees how they should conduct themselves and how they should do business in order to achieve mission, vision, and goals.
- The organizations’ strategic goals: that should be achieved to ultimately achieve the vision.
The organisational statement and strategic goals
An example for the mission statement: “As a leading hospital in the Maltese market, we are committed to the provision of comprehensive healthcare services in all medical and surgical specialities in a safe, modern, and patient-centred environment; for the well-being of the whole community. We strive to achieve excellence in serving our patients, regardless of their cultural, ethnic, or social differences”.
An example of the vision statement: “To become the regionally-recognized location of choice for quality health care services in the Mediterranean region by the year 2025.”
Examples of key values:
Prioritisation of patient safety and satisfaction.
Transparency in communications with our customers.
Adherence to professional ethics and confidentiality rules.
Excellence and continuous improvement.
Equity. Compassionate care. Respect for Others.
Evidence-based Practice.
Fostering continuous education and training.
Establishing Strategic Goals
Well-constructed goals have 4 main characteristics:
1.Precise and measurable.
2. Address crucial or core issues.
3.Challenging but realistic.
4. Specify a timeframe in which goals should be achieved.
Examples of goals:
Hiring competent manpower.
To be accomplished by the year 2025.
- 100% of practitioners working within the premises of our organization should be board-certified.
- At least 80% of nurses should be faculty-graduates (not institute-graduates) and have two-year internship certificates.
Adopting the latest technology. To be accomplished by the year 2025.
- The gradual replacement of 100% of the obsolete and old (aged more than 10 years) medical equipment by a newer one.
- Gradually replacing manual medical records with electronic medical records (EMRs) to achieve maximum possible automation of the clinical care process.
SWOT Analysis
PESTLE analysis
- P – factors determine the extent to which a government may influence the economy or a certain industry
- E – an economy’s performance – a rise in the inflation rate of an economy that affects the way companies’ price their products and services
- S – social environment of the market, and gauge determinants like cultural trends, demographics, population analytics
- T – innovations in technology that may affect the operations of the industry
- L – laws that affect the business environment in a certain country
- E – environmental factors including all those that influence or are determined by the surrounding environment eg: farming industry