Assignment: Case study Analysis Costco

 

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Assessment Details:

Length: 4000 words

References: 15-20

Deadline: As Per Required

Instructions:

 

Read the case study Costco Wholesale in 2018: Mission, Business Model, and Strategy available from Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition. C17 – C40.

 

Prepare a case study analysis of Costco which addresses this question:

 

‘What is your assessment of Costco’s business model and strategy? How well is Costco’s strategy working? What recommendations would you make to Costco management to sustain the company’s growth and improve the company’s financial performance?’

 

Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition. Case 4 Teaching Note Costco Wholesale Corp. in 2018: Mission, Business Model, and Strategy, p.302.

 

Resources:

 

It is recommended that students read ‘Guide to Case Analysis’ for advise on how to prepare a case study analysis. This guide is found after case 32 in your textbook Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition. CA 1 – CA 12.

 

It is also recommended that students undertake independent research on Costco’s Business Model and Strategy useful resources are available from the internet, business magazines, newspapers, academic journals.

 

The case study must provide a comprehensive and well reasoned answer to the question above, however it also must satisfy the assessment criteria specified in the marking rubric below.

 

 

 

 

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